Racism by Design

Environmental design

Branding/identity

Racism by Design: A Fractured System From The Start is a mobile exhibition designed to bring awareness towards the many struggles that African Americans have to face throughout their lives. The exhibition will guide you from historical events to prevalence issues that are still happening today and end with a call to fix this fractured system.  

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ABOUT THE EXHIBITION

In order to aid the American people, government systems were put into place but skewed with the intention to exclude minorities and impede on their rights, degrading quality of life and limiting access to basic needs like healthcare, housing, education and so much more. This exhibition, Racism by Design: A Fractured System From The Start, brings forth these on-going struggles, informing the audience of the hardships within the Black community and encouraging them to become better advocates. Black lives deserve to live in a world free of racism and it is time to fix this fractured system.

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Path to "Equality"
Path to "Equality"

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Economic Immobility
Economic Immobility

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Call to Action
Call to Action

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Path to "Equality"
Path to "Equality"

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THE INSPIRATION

The concept for Racism by Design was inspired by Lavett Ballard's photo-collages, which made use of imagery reflecting social issues and are adorned with vibrant elements to re-imagine the visual narrative of people of African descent. The exhibition carries the same sentiment by using powerful images of protesters and a colorful color palette to highlight the strength of the Black community, showing they will never give up fighting for a better life.  

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THE COLLATERALS

Each visitor will receive a small brochure containing a brief summary about the exhibit as well as guides on how one can become an ally to the Black community. It also doubles as an advocating poster when unfolded. Other merchandises, such as t-shirts and buttons, are available upon the visitors' request.  

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