Lily’s Toybox, a Houston non-profit who provides toys to kids whose belongings were lost in a natural disaster, is this year chosen client for Ad2 Houston Public Service Campaign. One of the goals for this advertising campaign is creating a visually interesting and user-friendly website that better match the organization’s visual identity as well as drawing more interest from the public, in which I’m in charge of such task.
ABOUT THE WEBSITE
Lily's ToyBox provides friends, through toys, to children who have lived through traumatic experiences. Previously, the non-profit had a minimal web presence, but they understood the need to have a website to better showcase who they are and draw in more support for their cause. I took the content from the existing website and their current brand standards to design a new website structure that is both user-friendly and visually engaging through Wix, a well-known website builder. I utilized more rounded typefaces, photos from their charitable activities and the newly designed bear mascot to translate an interpersonal feel and a warm persona, which are important qualities of Lily's ToyBox.