Common Ground

Branding/Identity

Common Ground is a pop-up coffee shop which aims to revitalize the forgotten area along Jensen Drive, a neighborhood in East Houston. The  visual aesthetic provides a welcoming feel to the rural area and creates an environment where people would want to live, work, shop or just hang out.   

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ABOUT THE BRAND

Common Ground is a non-profit coffee shop that not only provide the Jensen community with an inviting gathering space, but also be a support group for different social causes within the Greater Houston Area. They do their part by donating a portion of their proceeds to various initiatives and partnering with them to spread different social messages even further. They also strive to be environmentally conscious by serving their products in sustainable packaging. They put great effort in raising awareness, generating interest, and encouraging the public to take actions within the Jensen community.

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THE INSPIRATION

The brand’s system is a warm and eclectic one with a utilitarian undertone that was inspired by existing coffee shops, namely A 2nd Cup and Sip of Hope. Both have a strong message to deliver through their products, thus, possess a firm and unwavering tone in their branding. However, they are still welcoming and friendly as coffee shops are meant to serve as spaces where the community comes together to enjoy delicious coffee.   

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